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Client
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Challenge
Teachmint underwent a brand refresh to align with its evolving vision of education and to better connect with the next generation of learners and educators.
In response to the evolving education landscape and a growing need to engage more deeply with a younger, tech-savvy audience, Teachmint recognized the importance of a comprehensive brand evolution.
Guided by a commitment to innovation, relevance, and meaningful connection, the refresh took a holistic approach—revamping visual identity, refining messaging, and reimagining the entire brand experience to better reflect Teachmint’s role in shaping the future of education.
Goal
We conducted in-depth market research, refined Teachmint’s brand narrative, and crafted a refreshed visual identity that authentically represents its purpose and ambition in modern education.
Backed by strategic insights, we redefined Teachmint’s brand messaging to resonate with clarity and purpose. Simultaneously, we developed a bold new visual identity that captures the brand’s innovative spirit. This cohesive evolution—uniting message and design—equips Teachmint to connect meaningfully with its audience and lead the future of education with confidence.
Result
The refreshed brand sparked increased user engagement, strengthened educator-student connections, and reinforced Teachmint’s position as a leading force in the edtech landscape.
This comprehensive transformation—extending well beyond visual identity—deeply resonated with Teachmint’s audience, driving higher engagement and measurable growth. With a revitalized brand foundation and a clearer expression of its mission, Teachmint is now better positioned to lead in the competitive edtech space and continue shaping the future of learning.
Crafting cohesive education-first brand narratives that inspire, engage, and endure.
Crafting cohesive education-first brand narratives that inspire, engage, and endure.
