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Services
Client
Year
Youtube
Challenge
Panattoni needed a brand evolution to better reflect its global growth strategy and resonate with a new generation of investors, partners, and communities.
ChatGPT said:
In response to rapid shifts in the industrial real estate landscape and a growing need to engage a younger, forward-thinking audience, Panattoni recognized the importance of a strategic brand evolution.
Guided by a commitment to stay ahead of the curve, align with modern values, and authentically connect with emerging stakeholders, the refresh took a comprehensive approach — reimagining everything from visual identity and messaging to the overall brand experience on a global scale.
Goal
We conducted in-depth market research, refined Panattoni’s brand narrative, and crafted a bold new visual identity to powerfully reflect their global presence and future-focused vision.
Armed with strategic insights, we carefully refined Panattoni’s brand messaging to ensure authenticity and relevance in today’s evolving market. But we didn’t stop at words — we embarked on a creative transformation, developing a bold new visual identity that captures the scale and ambition of the brand. This integrated approach — uniting clear messaging with a striking aesthetic — enables Panattoni to confidently express its values and connect with audiences around the world in a powerful, purposeful way.
Result
The refreshed Panattoni brand led to increased stakeholder engagement, accelerated project interest, and a more commanding presence across global industrial and logistics markets.
The comprehensive brand transformation—extending well beyond visual updates—authentically resonated with Panattoni’s global audience, driving stronger engagement and accelerated interest across key markets. With a more defined identity and future-ready positioning, Panattoni now stands on a stronger foundation, poised for continued growth and leadership in an increasingly competitive industrial landscape.
Panattoni spaces. Where industrial scale meets visionary excellence.
Panattoni spaces. Where industrial scale meets visionary excellence.
