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Challenge
Suroskie sought a brand refresh to align with its evolving values and connect more deeply with a new generation of beauty enthusiasts.
Amidst the evolving beauty landscape and a growing desire to engage a younger, more conscious audience, Suroskie recognized the need for a comprehensive brand refresh.
Rooted in a commitment to stay relevant, reflect modern values, and forge authentic connections, the transformation took a holistic approach — reimagining everything from visual identity and tone of voice to the complete brand experience.
Goal
Through in-depth market research and strategic insights, we refined Suroskie’s brand messaging and crafted a fresh visual identity that authentically captures the essence of who they are.
Guided by deep insights, we carefully refined Suroskie’s brand message to ensure authenticity and emotional resonance. Beyond language, we reimagined their visual identity—bold, modern, and true to their essence. This integrated transformation, combining purposeful messaging with a striking aesthetic, empowers Suroskie to confidently express its values and connect meaningfully with its evolving audience.
Result
The refreshed Suroskie brand led to a noticeable surge in customer engagement, a significant boost in sales, and a more powerful, resonant presence in the beauty market.
Suroskie’s comprehensive brand refresh went far beyond visual updates, resonating deeply with its audience and driving a marked increase in engagement and sales. Today, the brand stands on a stronger, more authentic foundation—empowered by a bold identity and poised for continued growth in the competitive beauty landscape.
At Suroskie, we're redefining beauty standards—crafting timeless icons for the skincare of tomorrow.Ask ChatGPT
At Suroskie, we're redefining beauty standards—crafting timeless icons for the skincare of tomorrow.Ask ChatGPT
